Customer Engagement Strategy & Value Realization/マーケティング 【製薬オンライン】製薬会社・製薬メーカー・製薬企業・医薬品・医療機器等の製薬・医療業界の求人転職サイト

受付時間 平日9時~20時まで 土曜9時~17時まで 03-6278-8721

製薬業界専門の転職・求人サイト 製薬Online.com
最終更新日: 2018年 06月 21日
初夏の転職支援キャンペーン 期間:2018年6月1日(金)から6月30日(土)

求人情報

マーケティング

求人管理No.012265

会社概要

Customer Engagement Strategy & Value Realization

外資大手製薬メーカーにてデジタル戦略開発のリード、実行の推進、運用管理業務

募集要項

Lead digital strategy development, drive execution and manage operation.
・Collaborate with internal brand teams to dirve digital transformaion and optimize customer experience
・Guiding brands on the integrated strategies included digital and F2F channels
・Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
・Identify trends and insights, and optimize spend and performance based on the insights
・Design, build and maintain digital tool to support product launch
・Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
・Instrument conversion points and optimize register rate
・Collaborate with agencies and other vendor partners
・Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

募集条件

  • Passion for driving the change in the way we engage our customers which may include revising the way we work
    ・Experience working with a broad set of stakeholders, especially sales, marketing and IT on digital related initiatives
    ・Ability to connect effectively with internal regional/global Center of Excellence and external thought leaders
    ・Hyper focus on delivering quality work that has a clear and tangible business impact
    ・Intermediate level mastery of project management methodologies
    ・Ability to problem solve, derive insights from data and think strategically are critical
    ・Demonstrated ability to deliver tangible business results
    ・Ability to work with a broad set of stakeholders (marketing, sales, finance, medical, IT, etc.)

    Preferred skill:
    ・Demonstrable experience leading and managing SEO/SEM, marketing database, email, web channels
    ・Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    ・Experience in optimizing landing pages and user funnels
    ・Solid knowledge of website analytics tools (e.g., Google Analytics)
    ・Experience in setting up and optimizing Google Adwords campaigns
    ・Strong analytical skills and data-driven thinking
    ・Up-to-date with the latest trends and best practices in online marketing and measurement
    ・Fundamental IT skill: Network, Server, Web, Mobil, Email etc.
    Required experience
    ・5+ years of Marketing experience in a leading digital organization or digital marketing experience in an established company
    ・2+ Management consulting or internal consulting experience is a plus
    ・Related experience in Pharma is highly desirable

    Japanese:Fluent level
    Engligh :Business level (Fluent level is highly desirable)

勤務開始日

  • 応相談

雇用形態

  • 正社員

勤務地

  • 東京

転勤有無

  • 当面なし

勤務時間

  • フレックス制度

給与

  • 650万円~1500万円程度