Digital Marketing Lead/マーケティング 【製薬オンライン】製薬会社・製薬メーカー・製薬企業・医薬品・医療機器等の製薬・医療業界の求人転職サイト

受付時間 平日9時~20時まで 土曜9時~17時まで 03-6278-8721

製薬業界専門の転職・求人サイト 製薬
最終更新日: 2019年 02月 15日





Digital Marketing Lead



・Serves as the dedicated digital marketing lead in Japan. Leading Digital Hub team; driving partnership and collaboration with Brand(s), digital agencies Worldwide Multi-channel hub team members to enable seamless execution of brand strategy and lead execution of digital campaigns/tactics
・Collaborates with Business Unit Directors and Business leads on campaign/tactic strategy and provides input on the development of functional plans
・Coordinates with Global Capabilities, Digital Operations, Marketing Operation Managers and multi-channel hubs on the following activities:
・Prioritization of campaigns and tactics
・Definition of campaign/tactic success (e.g. development of metrics plan)
・ Evaluation and optimization of brand tactics
・Driving tactical plan to accomplish KPI and brand objectives
・Provides digital expertise into the ongoing evolution of customer model by working with business/brand leads on critical business priorities
・Maintains view of the competitive landscape and has a broad perspective across and pharma industry to identify and drive best practice around digital expertise
・Drives innovation culture and coordinates with marketing leads to develop innovative digital tactics and apply metrics / analytics
・Identifies long-term process needs of the marketing team focused on digital capabilities and develops/executes a plan to address these.
・Oversight of digital governance (IT, SFE, digital functions)
・Identify opportunities for synergies and collaboration within and across therapeutic areas
・ Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables


  • ・5+ years experience in Digital Marketing, including:
    ・Websites; knowledge of multi-screen/responsive web design
    ・Email、Display ad development、Search engine optimization
    、Search engine marketing、Digital in-office programs、 Interactive Visual Aids (Sales Rep’s iPad Presentation) 、Social media execution、Mobile apps
    、SMS text、Health IT (e.g. EMR/EHR)
    ・3rd party sponsorships (e.g. WebMD, Epocrates, etc)
    ・5+ years experience in project/program management
    ・Proven ability in managing digital agencies, vendors, and project support teams
    ・Experience and knowledge of the Legal/Medical/Regulatory review process
    ・Strong consensus building and conflict management skills
    ・Ability to effectively author creative briefs and project requirement documents
    ・Strong oral, written and interpersonal communication skills.
    ・Experience working in a matrix environment
    ・ Experience working in the pharmaceutical or healthcare industry in Japan preferred
    ・4 year bachelor’s degree required


  • 応相談


  • 正社員


  • 東京


  • なし


  • フレックス制度あり


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