オムニチャネル戦略推進部 ペイドメディア担当

オムニチャネルに関する戦略構築と推進担当

仕事内容

Leads SOA (Source of Authority) HCP media strategy development and works with internal teams, external and agencies and vendors to identify new OCE channels. Build and lead ELJ's HCP SOA touchpoint strategy within the Omnichannel engagement orchestration.

The main duties include:

Lead the development and execution of paid media (SOA) strategies
・She/He works with in-house cross functional stakeholders (both commercial and medical), brand teams, paid media, and OCE teams to lead the PDCA cycle of paid media strategies. Create high-quality OCE campaign plans (Agency of Record, Media Services/Agency, Digital Agency, Analytics, IT, etc.).
・Through SA agreements with M3, SA meetings, and the use of innovation funds, we will achieve results by utilizing paid media and maximizing the return on investment.

Development of new Paid media channels, solutions
・In cooperation with external vendors, she/he will develop a new OCE channel with paid media and lead the verification of effectiveness.
・Collaborate with internal stakeholders through all steps of the OCE planning framework (segmentation, investment modeling, message flow/content strategy, channel mix, campaign design, and measurement planning). Identify plans for brand and OCE deliverables for review and approval when newly implemented.
・After standardizing the developed tools, scale them to other BUs/Functions.

Improve operational excellence
・Lead the improvement of operational excellence by standardizing and simplifying operations with OCE or BT and the four paid media companies, and creating procedures to prevent compliance violations.
・Identifies opportunities for overall improvement of OCE processes and approaches and standardizes improvements across business units.
・Influences internal "systems", develops SOPs, and works with the OCE lead team to enable OCE implementation across functions as needed.

Promote decision-making by utilizing Paid media data
・Lead data linkage and dashboard development to facilitate MKTG or MR data-driven decision-making using data from paid media

応募条件

【必須事項】

・At least a bachelor's degree
・At least 2-3 years of experience in Marketing and/or Brand Team at Pharmaceutical or Health Care Industry
・Ability to work with people from different backgrounds
・Strong decision-making skills and experience, as well as the ability to influence others
・Ability to manage the implementation of complex functions in cross-functional teams
・Ability to proactively identify problems and find solutions
・Team player with excellent communication skills and the ability to work across departments
・Strong execution excellence and understanding of current data/technology solutions

・Business Level English skills to be able to collaborate with global and internal counterparts.

【歓迎経験】

・Critical thinking skills/strategic thinking and marketing planning expertise
・Ability to lead/drive change, open-mindedness, willingness to try new things Proven strategic and analytical thinking, independent and strong project management, budget management and prioritization skills
・Strong leadership that influences all directions, creates positive change towards vision, collaborates across departments, sets goals, and delivers results Experience in developing operational processes to drive efficiency and optimization of planning/asset market methods Technical marketing competencies in key areas related to OCE Brand Positioning/Strategy/Creative Campaigns, Segmentation, Messaging/Content Strategy, Channel Mix, Omnichannel Execution Campaign Creation and Execution, Marketing Mix Measurement, Marketing Operations.
・This also includes experience in media management, digital marketing, and/or channel strategy development and implementation
・Excellent communication skills in both Japanese and English, including high EQ, strong listening skills, excellent clarity of "why", and clear clarity of concepts.

【免許・資格】

【勤務開始日】

応相談

学歴

大学卒以上

雇用形態

正社員

試用期間

6ヶ月

勤務地

兵庫

転勤の有無

転勤なし

受動喫煙防止措置

敷地内禁煙（喫煙場所なし）

勤務時間

フレックスタイム制
フルフレックス（コアタイムなし）
標準　8：45～17：30
フレキシブルタイム：5時～22時内で勤務。（ただし、一斉休憩を除く）

勤務開始日

応相談

休日休暇

年間休日数：125
完全週休2日制
年間有給休暇：入社月の区分に従い入社の翌月1日に付与　10日 ～ 20日
法定休暇：年次有給休暇
特別休暇：夏季休暇、年末年始休暇
その他休暇：慶弔

年収・給与

経験により応相談

諸手当

住宅手当、通勤交通費など

昇給

有り

賞与

年三回（6月、12月、3月）

採用人数

1名　

待遇・福利厚生

通勤手当：有
寮・社宅：有
住宅手当：有
宅援助制度、借上社宅制度、グループ補償制度（医療費・歯科医療費補助制度等）カフェテリアプラン制度

各種制度

健康保険：有
雇用保険：有
労災保険：有
厚生年金：有
定年：60歳
退職金制度：有

選考プロセス

１）書類選考
２）一次面接
３）最終面接