掲載期間:23/01/12~23/07/11 求人管理No.016557

大手製薬企業

Consumer Experience Team, Marketing /担当ー課長

  • 大企業
  • 年間休日120日以上
  • フレックス勤務
  • 産休・育休取得実績あり
  • 転勤なし
  • 社宅・住宅手当有
  • 退職金制度有
  • 育児・託児支援制度
  • 英語を活かす

募集要項

業界をリードするプロジェクトのオーナー/リーダーとして顧客の深い洞察の理解に基づくマーケティング戦略と計画

仕事内容

・We will lead shaping future of healthcare via inspiring and engaging internal and external stakeholders as a trusted partner.
・We are committed to enable best remarkable “experiences” to be delivered to consumers with HCPs via innovative breakthroughs leveraging “insights” to drive the business.
・We are also committed to continuously learn from and share to external and global best examples and practices to grow ourselves and the organization. ・Each of us will demonstrate “self-leadership” to best serve patients leveraging our expertise.

The job:
・The Consumer Experience Senior Manager is a core marketing role to build and advance the consumer marketing capability of the Japan Affiliate. The position works with internal partners (brand teams, global teams, subject matter experts) as well as external partners (creative agencies, media agencies, tech&health; start-ups) as the owner/leader of the project to develop & execute industry-leading and holistic consumer marketing strategies/plans based on deep customer insights understanding. Measuring performance and continuously improving execution through PDCA on an on-going basis is also required.
The Consumer Experience Senior Manager needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns. The Consumer Experience Manager demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.

Responsibilities:
・Brand Strategy Support Consumer initiative lead (50%)
・Support company direction of providing positive customer experiences and developing insights-based, holistic communications.
・Lead brand teams in the identification of consumer insights by working with Market Research and Creative Agency partners. Ensure complete understanding of all consumer insights and identification of most relevant insights for overall brand strategy.
・Lead the development of consumer message and actively engage with agency on the development of creative platform.
Lead the ideation/development of innovative new ways to reach out to & support customers (e.g. digital health) upon the need of the business
・Help brand teams to develop their consumer marketing strategies by supporting in the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors.
・Work with brand teams and agency partners to ensure that all consumer marketing tactics are insight-based and that media plans are aligned to customer behaviors and media habits.
・Own measurement plan, monitor performance and approve tactical adjustments.
・Provide Brand Team planning support through input into Customer Council (Marketing Plan) and Business Plan efforts.
Ensure that all consumer initiative -whether it be DAC/digital health-drives business by providing concreate business impact forecast and proving them once executed

・Brand Execution & Channel Support (50%)
・Primary owner of the day-to-day relationship with consumer agency.
・Establish strategic partnership with Brand Team and Consumer Agency to help Brand Teams achieve business objectives.
・Develop and manage all consumer related tactic briefs, estimates, and timelines, and help teams to evaluate tactics versus creative briefs. Ensure consistent, insights-based messaging across all consumer marketing channels.

Lead to improve the effectiveness of consumer initiatives and ensure their alignment with overall brand strategy.
・Partner with Brand Teams to track and manage budget for consumer initiatives. Make recommendations for budget tradeoffs decisions

・Business Titile: Associate/Manager/ Sr. Manager-Consumer Experience

応募条件
【必須事項】
・Bachelor’s Degree
・At least 3 years relevant marketing experience -- consumer related marketing strategy and tactic development -- in multinational company(ies) (non-Japanese company) or in agencies that worked with
・Experience leading and/or managing multi-layered project(s) involving cross-functional/ cross-national working groups
・Experience working with/managing creative agencies and/or other vendor partners
・Tactic measurement and analytics experience

<Essential skills & Knowledge>
・Critical/ strategic thinking skills and marketing planning expertise
・Ability to identify key insights and turning them to powerful message/creative
・Ability to work in a diverse environment (cross functional, multi-national, etc)
・Channel/tactic understanding (breadth vs. depth), including measurement and optimization
・Project management skill
・Problem solving ability
・Strong English skills to be able to collaborate with global counterparts with multinational backgrounds.
・Native or Professional level Japanese

<Essential Behaviors>
・Strong leadership (without authority)
・Strong collaboration skill
・Strong communication skill
・Conflict resolution
・Time management
・Stress management / Resilience
・Agility
・Global communication skills
【歓迎経験】
・Experience with digital media execution
・Experience of developing and leading project in the absence of set procedures (creating a precedent)
・Google Analytics
【免許・資格】
【勤務開始日】
応相談
学歴
大学卒以上
雇用形態
正社員
試用期間
6ヶ月

勤務地
兵庫
転勤の有無
転勤なし
受動喫煙防止措置
屋内禁煙
勤務時間
フレックス制度あり コアタイムなし
休憩時間
60分
時間外労働
勤務開始日
応相談
休日休暇
完全週休2日制(土・日曜日)、祝日、クリスマス、年末年始・夏期
*年間休日125日、年次有給休暇、慶弔等
年収・給与
年収  600万円~1000万円 経験により応相談
諸手当
住宅手当、通勤交通費など
昇給
有り
賞与
年三回(6月、12月、3月)
採用人数
1名 
待遇・福利厚生
【待遇】
宅援助制度、借上社宅制度、グループ補償制度(医療費・歯科医療費補助制度等)カフェテリアプラン制度
【福利厚生】
選考プロセス
1)書類選考
2)一次面接
3)最終面接

大手製薬企業

Consumer Experience Team, Marketing /担当ー課長

  • 大企業
  • 年間休日120日以上
  • フレックス勤務
  • 産休・育休取得実績あり
  • 転勤なし
  • 社宅・住宅手当有
  • 退職金制度有
  • 育児・託児支援制度
  • 英語を活かす

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