Market research/担当課長・課長

一次、二次市場調査に基づいて顧客の洞察と市場情報の理解を提供

仕事内容

・The Market Research team belongs to the Business Intelligence and Planning, in the Marketing department, and is one of the core functions with Commercial analytics, Forecasting, and New Product Planning. This role is to provide an understanding of customer insights and market information based on the primary/secondary market research among customers (HCP, Patient, Payer, Co-medical, Caregiver).

・Market research team usually partners with various cross functional teams depending on the project scope and objectives, such as Brand team, NGCE/MCE, Medical, CA, and also global/IBU to address to each of their business needs.

Overall Job purpose
・Market researcher is expected to be a strategic partner as an insight expert who works with brand team and other subject matter experts to uncover customers’ unmet needs and define opportunities by the clear logic and prioritization.

・The market researcher demonstrates a deep understanding of the needs of the customer and how the customer’s insights can be incorporated into the brand strategy to better select the solution that would result in a greater market access.

Responsibilities:
・Lead and manage the market research projects to achieve objectives independently, with controlling the timeline, resource/financial requirement of business partners in the most efficient way.
・Serve as a key resource within an assigned therapeutic area business and provide recommendation to influence on critical decision-making points (listed below as examples), by leveraging primary/secondary market research results.　Localization of global brand strategy (MOT, Patient journey, Message development etc.)
・Design the local executional plan (Segmentation, White card creation, DAC campaign etc.)
・Measurement of brand health assessment (basically, belief perspective)
・Business case assessment (input to forecast, analysis done by commercial analytics etc.)
・Key venue/touchpoint for Launch readiness / Customer planning process

・Develop holistic approach of measurement/learning plans of annual market research projects with the tight communication and alignment with the assigned therapeutic area brand team, and relative subject matter experts.
・Share learnings within the market research team, and even beyond functions to synergize and enhance the capability of marketing approach to explore customer insights and link them to the brand strategy/execution improvement.
・Explore the innovative approach of understanding about customers insights aiming for the productivity
・Exchange information with IBU LMR organizations as a IBU family in a timely/frequently manner in order to develop the best practice of market research approach.
・Closely communicate with the global LMR especially during the series of brand plan development research projects for the pre-launch, and early stage of post launch brands.

応募条件

【必須事項】

1) Bachelor’s degree
2) Knowledge and experiences with marketing fundamentals (4Ps) and Marketing Framework
3) Minimum 3 years of experiences in Market research or either Marketing with demonstrate fundamental knowledge of the role of primary/secondary data　
4) Either Industry or vender/professional firm
5) Basic skills of Microsoft excel to use/read the cross tabulation
6) Effective project management and execution skill
7) Strong communication, presentation skills in the cross functional teams, and with Sr. leaderships
8) Critical thinking, logical thinking, analytical ability, strategic thinking ability
9) Problem solving skills (anticipate and resolve complex business problems, independently)
10) Positive attitude, flexible for changes, prefer to analyze from complex information to answer to ‘why’
11) Japanese and business English skills, both writing and speaking.

【歓迎経験】

・Peer coach other members, and leadership mindset to drive forward
・Market research experience, and/or secondary data analysis experience
・Knowledge of statistical approach of quantitative data analysis

【免許・資格】

【勤務開始日】

応相談

学歴

大学卒以上

雇用形態

正社員

試用期間

6ヶ月

勤務地

兵庫

転勤の有無

転勤なし

受動喫煙防止措置

敷地内禁煙（喫煙場所なし）

勤務時間

通常（実質労働時間との連動）
就業時間：00:00 ～ 00:00

勤務開始日

応相談

休日休暇

年間休日数：125
完全週休2日制
年間有給休暇：入社月の区分に従い入社の翌月1日に付与　10日 ～ 20日
法定休暇：年次有給休暇
特別休暇：夏季休暇、年末年始休暇
その他休暇：慶弔

年収・給与

年収　　550万円～900万円　経験により応相談

諸手当

住宅手当、通勤交通費など

昇給

有り

賞与

年三回（6月、12月、3月）

採用人数

1名　

待遇・福利厚生

通勤手当：有
寮・社宅：有
住宅手当：有
宅援助制度、借上社宅制度、グループ補償制度（医療費・歯科医療費補助制度等）カフェテリアプラン制度

各種制度

健康保険：有
雇用保険：有
労災保険：有
厚生年金：有
定年：60歳
退職金制度：有

選考プロセス

１）書類選考
２）一次面接
３）最終面接