Manager | non-line Manager | Omni-Channel Effectiveness Group, HP Operations Division

外資製薬メーカーにて顧客体験を最適化するデジタルマーケティングをご担当いただきます。

仕事内容

・Key Job Accountabilities:
This role ensures the seamless customer experience across channels by supporting the end-to-end process from ICP to campaign execution and measurement. If successful, this role will have a key contribution to ensuring that the right content is delivered through the right channel to the right customer segment to optimize the customer experience.

・Based on deep understanding of brand strategy, contribute effectively to integrated customer planning & execution and customer engagement strategy development in early assets.
As a core team member to assigned therapeutic areas, collaborate closely with asset teams to plan, and execute integrated customer plan.
Work effectively with Strategy & Insights department & within Customer Experience Excellence to support the business in deriving actionable customer insights based on channel engagement and performance analysis to inform the omni-channel engagement plan.
Understand IAP & ICP planning approach & process to be a valuable customer centric contributor.

・Identify opportunities for omni-channel campaigns or optimize omni-channel engagement to enhance customer experience linked to business goals.
Lead omni-channel campaign planning & development & execution by partnering with the business & supporting operational functions to plan & execute omni-channel campaigns based on customer insights and needs.
Support key operations such as content management, content production, campaign tracking, next best action & campaign analytics for successful implementation
Contribute as a valued business partner with digital marketing expertise towards development of business omni-channel engagement strategy and building of new digital engagement channels with customer experience as top of mind.
Actively contribute to ICP planning to shape customer engagement plan using data & insights.

・Optimize channel & content performance.
Work closely with cross functional team applying UX design principles in the form of best practice guidance to both channel & content to drive performance.
Lead the development of relevant campaign metrics that enable cross functional evaluation of campaign and channel performance.
Collaborate with analytics colleagues to evaluate omni-channel reports and develop business relevant insights and actions.
Lead cross functional campaign performance review meetings to identify opportunities to optimize engagement in near time.

・Collaborate with cross-functional teams to define & improve core capabilities to enable omni-channel engagement.
Understand core omni-channel processes & platforms to act as point of contact for business to support smooth and compliant operations.
Act as an ambassador for core omni-channel processes including campaign planning, editorial/content planning, content tagging, digital production & adoption of best-in-class digital engagement.
Identify & apply best in industry practices for omni-channel engagement by staying on top of current trends and competitive approaches.
Partner with the business to develop robust business requirements to inform channel improvements.

Key Contacts:
・The position would have various touch points across all levels including senior leadership, within group.
This position will work across a matrix organization and as a change agent, will need to effectively influence without authority.
Report to Head of Omni-Channel Effectiveness Group, Customer Experience Excellence Department, Human Pharma Operations Division

Interaction with stakeholders:
・Roles within Omni-Channel Effectiveness Group, Customer Experience Excellence Department, Human Pharma Operations Division
・Respective Business Units
・Brand Marketing, TA, Medicine teams
・Legal & Compliance
・Global counterparts
・External suppliers

応募条件

【必須事項】

・Prior experience in Digital Marketing or Product Marketing
Demonstrable experience with knowledge and experience of:
・Design, planning & delivery of omni-channel and / or digital marketing campaigns
・Website development including content management
・Email marketing campaigns including campaign management system(s)
・Measuring & reporting on campaign analytics & KPIs
・Modern web / digital design & UX principles
・Experience implementing CRM-driven marketing campaign automation process & platforms
・Project management (knowledge of Agile / Lean / Scrum is a plus)

・Understanding of the key channels, digital platforms for customer engagement planning & execution
・Deep knowledge of Global ICP planning requirements
・Strong experience in managing process and leveraging data & insights.
・Education: bachelor’s or master’s degree
・Ability to articulate requirements clearly.
・Strong stakeholder management, negotiation skills, influencing without authority.

・Prioritization skills
・Excellent communication skills both in Japanese and in English
・Japanese: Fluent/Native
・English: Fluent (CEFR B1)

【歓迎経験】

【免許・資格】

【勤務開始日】

応相談

学歴

大学卒以上

雇用形態

正社員

試用期間

3ヶ月

勤務地

東京

転勤の有無

転勤なし

受動喫煙防止措置

屋内禁煙

勤務時間

フレックスタイム制
フルフレックス（コアタイムなし）

勤務開始日

応相談

休日休暇

年間休日数：127
土日祝
年間有給休暇：入社直後4日　4日 ～ 13日
法定休暇：年次有給休暇、産前産後休暇
その他休暇：慶弔休暇・リフレッシュ休暇、整理休暇

年収・給与

年収　　600万円～1200万円　

諸手当

・当社規定により経験に応じて優遇
・外勤手当、時間外手当、MR手当

昇給

年1回(4月)

賞与

賞与 固定賞与（夏･冬　各2.5ヶ月）　および　業績賞与

採用人数

若干名

待遇・福利厚生

通勤手当：有
寮・社宅：有
福利厚生倶楽部、確定拠出年金（給与財源型/DC）と確定給付企業年金（リスク分担型/RSDB））、財形貯蓄、住宅取得補助手当制度（規定に準ずる）、医療費補助等

各種制度

健康保険：有
雇用保険：有
労災保険：有
厚生年金：有
退職金制度：有

選考プロセス

１）書類選考
２）一次面接
３）一次面接
４）最終面接